Podcasts are fantastic tools for engaging with your audience, disseminating ideas, and entertaining listeners.
Podcasters are aware of how crucial effective content promotion is to build a loyal audience.
Unfortunately, passively hoping that people will listen to your podcast will not work and will prevent you from having a successful podcast.
You’ll build a following if you use social media to promote your content in the right way. These six recommendations will help you promote your podcast on social media.
Use the appropriate platforms
Consider your target audience when promoting your podcast on social media. When deciding where to market your content, it’s crucial to consider the kind of audience it will appeal to.
For instance, it might be beneficial to share content on LinkedIn in addition to Facebook and Twitter if you have a business podcast. If you have a comedy podcast, it might be beneficial to post it on TikTok in addition to Instagram and Twitter.
If in doubt, promote your podcast across more social media channels. This makes sure you don’t overlook a significant segment of your potential audience.
The following is a list of social media sites you might want to use to promote your podcast:
Collaborate with others
It is beneficial to collaborate with other creators on your podcast in order to increase the audience for your content.
Working with guests can give you access to their supporters, some of whom might eventually join your following.
Their audience will be eager to hear from your guest, and they might come to adore your own content as well.
Encourage the guests you have on your podcast to tell their listeners about it. They have a number of options for doing this, including through their own podcast or on all of their social media platforms.
It might be nice for you to offer them shareable content so they can advertise your podcast on their social media.
The likelihood that they will share their podcast episode with their audience will rise because it will be simpler for them to post.
Have a contest
You have a fantastic opportunity to promote your podcast on social media by organising a giveaway.
Your audience will also feel rewarded and excited because they could win a fun prize.
To enter your giveaway, you can ask listeners to retweet your post or share the link to your podcast on social media with a hashtag.
This will enable them to promote your podcast and aid in growing its audience. As a result, investing in giveaways is worthwhile.
Send out quotes and videos
Posting highlights from your episodes that can be shared is a fantastic way to promote your podcast on social media.
You can give your listeners a taste of what’s to come by posting highlights from your podcast.
As a result, you pique their interest in listening to your podcast.
You can distribute videos, memes, links, and more. Here are some examples of moments you might want to emphasise:
- Funny incidents
- Fun facts
- Quick quotes
For social media marketing, using hashtags can be super useful, especially on Twitter. Hashtags allow you to expose your content to a wider audience who would otherwise not see your posts.
Using the right hashtags is important, however, as you want to keep them relevant to your posts to avoid looking spammy.
Look into what hashtags are popular and trending, while also working well with your posts.
This will allow your podcast to appear under searches, driving up traffic to your social media platforms and therefore your podcast.
Consider your timing
Timing is crucial when sharing content on social media platforms. When the vast majority of your audience is online, post.
On social media, people frequently scroll from mid-morning until late afternoon.
As a result, now is a great time to post about your podcast to encourage listeners.
You can get a lot of early engagement on your podcast by being active on social media in a variety of ways both before and after it goes live.
You can increase the exposure of your podcast by using social media properly. It enables you to find a bigger audience, increasing podcast views and followers.